Technologies Hooks for Diaper Closure Systems


Hooks for diaper closure systems

Avery Dennison manufactures high quality hooks for mechanical closure systems commonly used on diapers and other personal care products. They consist of a thin and flexible base, and feature a high concentration of durable hooks. These hooks create a firm bond without damaging the base, and can be relied upon for multiple reclosures.

Some diaper manufacturers, especially in Asia, prefer to assemble their own diaper closure systems. For this, they need high-quality hooks that ensure a firm bond with loop-based landing zones without damaging the landing zone nor the hooks itself, to allow for multiple reclosures. They also need very soft and flexible hook areas, that allow for a comfortable fit around the waist area. We offer the solution.

Specially designed and engineered for high performance on a wide range of backsheet materials.

Avery Dennison superhooks

Avery Dennison superhooks are high quality hooks typically used in diaper closure systems. They consist of a thin and lightweight base with a high concentration of hooks. 

They are used in diaper closure systems to form a mechanical closure system. We use only the highest quality hooks that are not easily damaged, to form a reclosable diaper closure system. The thin base provides extra flexibility, to give the closure system a soft feel.

Moreover, they offer good convertibility on both machine running and substrate and adhesive matching performance. Friendly to consumers regarding softness and smoothness, while flexible and safety is ensured. Moreover, there is a reduction of the environmental footprint due to elimination of redundant plastics used per diaper.

Proven reliability, premium feel

Avery Dennison hooks have been tested extensively in combination with our open nonwoven landing zone systems. Together, they create a durable, reliable closure with a soft “cotton feel”. The combination is ideal for premium diaper brands that promise high performance and optimal wearer comfort. Our easy-to-convert hooks are compatible with modern diaper conversion equipment and are designed to help brand owners and manufacturers maximize their efficiency and profitability.



Backed by Avery Dennison

Choosing Avery Dennison means converters and brand owners can be confident knowing their adhesive systems are engineered, manufactured, and supported by a global materials science leader. We deliver unmatched customer service and technical support to ensure the right product is chosen for the application, and our service programs help to ensure the product is onsite when needed. Avery Dennison has over 40 years of experience in the industry.

Technical and R&D expertise provide the foundation for the most optimal product, while customization in terms of imprint and colors is possible. We combine excellent local knowledge of product, production and conversion requirements with a global supply chain.


Diaper closing system white paper
Press release: Babycare signs strategic cooperation agreement with Avery Dennison Performance Tapes
Textileworld and nonwovens industry report on Avery Dennison

Get in touch with Avery Dennison Personal Care.