Technologies Nonwoven Loop Landing Zone Systems


Nonwoven loop landing zone systems

Avery Dennison nonwoven loop landing zone systems for diapers provide a combination of durability and wearer comfort. Combined with our mechanical diaper tapes, these systems are designed to provide a “cloth-like” touch and greater aesthetic appeal. This provides our customers the security of one responsible supplier and a trustworthy solution.

Specially designed and engineered for high performance on a wide range of backsheet materials.

Desire for softness

There is a desire for increased softness in all diaper components. To avoid diaper rash, breathable materials that let air through, are used more and more as well. in diapers. Yet, the landing zone is often a laminate that is not air-permeable. The laminate is often necessary to ensure convertibility in the diaper lines: the lines usually work with vacuum drums to guide the nonwoven loop areas, but open nonwoven is air-permeable, so harder to guide through vacuum systems.

Mechanical closure systems are an industry standard, especially in developed markets. They need a loop-based landing zone. A hook tape and a landing zone need to be adapted to each other, to ensure optimal performance of the closure system, because your best hooks can still perform bad on a low-quality landing zone. Moreover, if the loops are easily damaged, you won’t be able to secure reclosability. With the change to mechanical closure systems in diapers, the cost of the closure system has increased. That evolution now points to nonwovens as loop material because of the much more interesting cost. Meanwhile, the market has accepted the change in performance and the machine equipment can now also convert this open type of material in a stable way.

Avery Dennison nonwoven loop

A nonwoven loop landing zone works as a landing zone for mechanical diaper closure systems. It contributes to the soft look and feel of modern-day soft diapers. The multiple loops make it easy to ensure a firm bond of the hooks onto the loops, yet be strong enough to allow multiple reclosures. They offer a high level of breathability, and require an adequate level of vacuum power to process. The film supported nonwoven loop combines the high performance of the open nonwoven loop with more convenient processing.

Our open nonwoven loop systems are loop-based landing zones for open tab baby diapers, which provide optimal performance in combination with our mechanical diaper tapes. The nonwoven loop landing zones meanwhile consist of a nonwoven carrier with a thin film laminated onto the back. This film makes the landing zone convenient to convert in the diaper line. The nonwoven loops are tested with our superhooks, to ensure an optimal closure system combination. A firm bond and durability, however many reclosures.



Backed by Avery Dennison

Choosing Avery Dennison means converters and brand owners can be confident knowing their adhesive systems are engineered, manufactured, and supported by a global materials science leader. We deliver unmatched customer service and technical support to ensure the right product is chosen for the application, and our service programs help to ensure the product is onsite when needed. Avery Dennison has over 40 years of experience in the industry.

Technical and R&D expertise provide the foundation for the most optimal product, while customization in terms of imprint and colors is possible. We combine excellent local knowledge of product, production and conversion requirements with a global supply chain.


Diaper closing system white paper
Press release: Babycare signs strategic cooperation agreement with Avery Dennison Performance Tapes
Textileworld and nonwovens industry report on Avery Dennison

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