Technologies Open Nonwoven Loop Systems


Open nonwoven loop systems

Avery Dennison open nonwoven loop landing zone systems for diapers provide an excellent combination of durability, wearer comfort and performance. Optimal for use with our mechanical diaper tapes, they can be the ideal choice for premium brands that promise “cotton soft” comfort combined with durability. Contrary to traditional loop landing zones, the open nonwoven loop landing zones don’t have a film laminated on the back side, which make it air-permeable and give it an extra soft look and a premium feel.

Specially designed and engineered for high performance on a wide range of backsheet materials.

Increased softness

There is a desire for increased softness in all diaper components. To avoid diaper rash, breathable materials that let air through, are used more and more as well. in diapers. Yet, the landing zone is often a laminate that is not air-permeable. The laminate is often necessary to ensure convertibility in the diaper lines: the lines usually work with vacuum drums to guide the nonwoven loop areas, but open nonwoven is air-permeable, so harder to guide through vacuum systems.

Mechanical closure systems are an industry standard, especially in developed markets. They need a loop-based landing zone. A hook tape and a landing zone need to be adapted to each other, to ensure optimal performance of the closure system, because your best hooks can still perform bad on a low-quality landing zone. Moreover, if the loops are easily damaged, you won’t be able to secure reclosability. With the change to mechanical closure systems in diapers, the cost of the closure system has increased. That evolution now points to nonwovens as loop material because of the much more interesting cost. Meanwhile, the market has accepted the change in performance and the machine equipment can now also convert this open type of material in a stable way.

Traditional loop landing zones typically include a rigid laminate layer. By contrast, our multilayer, composite, open nonwoven loop systems offer greater flexibility, breathability and softness. These features help give diapers a premium look and feel.

A reliable closure, every time

When used in combination with Avery Dennison hooks, our open nonwoven loop systems ensure a secure, reliable, and thoroughly tested closure. Available in a choice of roll widths to help align with a variety of production requirements. The open nonwoven loop acts as a landing zone for mechanical tape closures and works perfectly with the hooks used in our mechanical tape portfolio. It is thoroughly tested to have the perfect fit with our closure systems. There is no film laminated to the nonwoven for air-permeability, while also securing good conversion on the lines. The open film design also allows visibility of artwork printed on the diaper material beneath the landing zone. The landing zone itself can also be custom printed, offering brand owners and converters additional flexibility.



Backed by Avery Dennison

Choosing Avery Dennison means converters and brand owners can be confident knowing their adhesive systems are engineered, manufactured, and supported by a global materials science leader. We deliver unmatched customer service and technical support to ensure the right product is chosen for the application, and our service programs help to ensure the product is onsite when needed. Avery Dennison has over 40 years of experience in the industry.

Technical and R&D expertise provide the foundation for the most optimal product, while customization in terms of imprint and colors is possible. We combine excellent local knowledge of product, production and conversion requirements with a global supply chain.


Diaper closing system white paper
Press release: Babycare signs strategic cooperation agreement with Avery Dennison Performance Tapes
Textileworld and nonwovens industry report on Avery Dennison

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